Maggie Ullman by Darby Minow Smith
Interview Notes
Asheville, NC population of 85,000, growth of 15,000 in the last ten years
-small city government
-groggy chickens
-coca-cola teaches to go green
“I think government can be cool. I think sustainability is cooler. I think sustainable government is coolest.”
Switching streetlights to LEDs.
-Huge carbon footprint reduction (5%)
-model where the savings pay entirely for reinvestment (2 million dollars) and then some (450,00 dollars per year), used to hire two full-time people and funding a series of other energy efficiency projects on public buildings
-Much brighter than the old ones, interfered with chicken sleeping on one street (plastic jello over the top could dim?)
Greater emphasis on transforming the services already in place than providing new projects or programs - smaller city also means a smaller budget
-One option is combining message of many different cities when talking with utility power companies
-An example of this is an effort to raise awareness on a social marketing message about laundry and using cold water, which some people do not use.
-It can be good to use hot water in the high flu season with lots of children (or old people, presumably?), but basically, this is not an issue
“Coca-Cola doesn’t guess what people what when they are developing a new flavor”
adopting better business practices can change a community for the better
learning how to green the goals of other people
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